Wet Shaving

Shaving Products

Shaving Tips

Wet Shaving

Many of the creams and soaps you’ll find in the products we carry contain a number of natural ingredients that not only produce a greater lather and a more comfortable shave, but also help to soothe, nourish and moisturize the skin. In practice, this generally means much less irritation, even for those with sensitive skin.

Mornings can be tough, but it is one of the most important parts of your day. What you do in the morning and how you do it sets up the rest of your day. That is why it is so important to have an effective and enjoyable morning routine that will prepare you for your day ahead. I am not just talking from a physical standpoint, but a mental one, as well. It is important to put yourself in the right state of mind in the morning, as this attitude will resonate throughout the rest of your day and can either set you up for success or failure.

Making the switch from supermarket style razors and shaving creams to traditional wet shaving products is one of the best gifts a man can give to his face. The unmatched closeness, comfort and greatly reduced or eliminated irritation are just some of the advantages to ditching the neon colored gear you’ll find in your local supermarket aisles. 

One of the most important differences between more traditional shaving products and the gels and foams found in supermarkets is the type of ingredients used to make them.

Shave Creams

About Shaving Creams

Shave Creams From: Dapper Dan, Cella, Omega and Lea 1823

Shaving cream is cream that you lather into a rich creamy emulsion and apply to the face before shaving to avoid razor burn. It softens and lifts the beard for a close and comfortable shave. It protects the skin from irritation and razor burn. It leaves the skin feeling ultra smooth and conditioned. Moisturizing shaving creams can be used for all skin types from normal to drier skins and will always benefit most from quality creams.

Enjoy Your Shave.

Shaving Products

Razors and Blades


Classic double-edged razors: a standard in the industry among wet-shavers.

Safety razors with a closed comb are perfect for the gentle daily shave. With an open comb, you also shave long or particularly dense body and beard hair thoroughly. The slant bar razor is ideal for unruly hair. With our safety razors with adjustable blade gap, you can adjust the thoroughness and gentleness individually.

The safety razor offers you a wide range of applications – from the classic facial shave to the body hair shave to intimate shaving. Even longer or thicker hair can be mastered by our safety razors with ease, without sacrificing the protection and comfort of a traditional razor.

It’s Your Choice!

About Safety Razors

Razor Blades from:Astra, Feather, Derby, Wilkinson Sword, shark, Bolzano, Pol-Silver, Dorco, Ladas, Merkur, and Rapira

The razor blades you use in your Safety Razor makes a huge difference in the effectiveness of the shave you will get. Of course, all blades will handle the task of cutting hairs no problem but each brand is manufactured in a different way using different materials that make it ideal for certain skin types and hair thickness. It is the job of every wet shaver to discover the type of skin they have, the thickness of their beard and, through trial and error, the blades that best suit them.  Astra blades are renown for sharpness, durability and comfort. The platinum coating provides for increased comfort and blade life. Astra Blades have long been used by barbers in Europe and are one of our best selling blades.

Made In Germany.

Shave Brushes

Shaving Brushes

Shave Brushes From: Omega and Vie-long 1940

Shave Bowls And Stands

Shaving Bowls and Stands

Stands From: Purebadger

Elegantly designed for maximum counter-top appeal.

Shave Soap Bowls from: PureBadger Collection apothecary style porcelain (black, cream) badger balm, pure badger shave bowl (porcelain black silver rim & cream with silver).

Our shaving bowls are perfect for lathering up your shave brush with our incredible shave soaps. These bowls are attractive and deep enough to keep your soap in place while making multiple passes, as you whip up a good lather.

They are elegantly crafted and attractive enough to leave on your bathroom counter, always ready for use.

Shaving Tips & Knowledge

The Bearded Importer’s

Guide To Traditional Wet Shaving

This guide will teach you the Gentleman’s routine to traditional wet shaving. Wet shaving is not hard but will take some time to get used to. The best piece of advice, SLOW DOWN. The goal is not to finish quickly, but take your time and achieve the balance.

Shaving correctly will take a short time to get used to, but we promise you will get it and wonder why it took so long to make the switch. Finding the angle of the blade is key, these heads do not flex like the cheap plastic cartridge razors you might be used to. After 5-10 shaves you will be a master.


Safety Razor
Shave Brush
Shave Soap/ Shave Cream
Shave Bowl
Alum Block
Post Shave Balm

To read The Guide To Traditional Wet Shaving, please click <HERE>

Your face is best prepped for shaving using hot water. Shave after a hot shower or bath and use a hot towel to get your face ready.

Not too wet, not too dry – you will find the balance. Get the brush wet enough that it picks up soap from the puck, but not too wet or else you will lose a good lather. Remember, it is always easier to add water than to take away.

Once soap is on the brush, swirl soaped brush around the bowl to create a lather. Go fast here, think of a mixing bowl. Add water as necessary but be careful not to add too much, you want this to stay thick. The goal is to create a creamy lather that billows over the bowl, think of whipped cream. You want to be able to hold the brush upside down and have the lather stick to the brush, but just barely.

Leaving the lather on the brush, then using the brush, use a circle motion and paint the lather around your face. This not only applies the soap but helps soften & stand up the hairs your about to shave, plus opens up your pores. Exfoliation is an added bonus when using a shave brush.

Finding the angle is key, this should be somewhere around 30 degrees.  Use slow, short, light strokes – let the weight of the razor do the work.  Go with the grain of your hair when possible and when necessary, tilt your head back to flatten the contours of your jaw/neck for a smoother shave.  Be sure to wash off the razor often between passes, to remove hair and soap from the blade.

After shaving, wash your face clean of the shaving cream using cold water to help close your pores.  Wet the alum block and glide it over your face in the areas you shaved.  Keep the residue on for around 15 seconds, then wash it back off with cold water.  You are done, it’s that easy.  Alum works its magic quick as it helps stop irritation and closes minor nicks/cuts.

STEP 6: APPLY After Shave Balm:
Feeling a burn?  Then you are shaving too close. Applying a good all natural After Shave Balm, Tonic or Cream will alleviate any burn or dryness from the shave. A good shave should leave the skin better then when you started.